Unilever’s Six Buyer Personas for Axe Body Spray
How Unilever targeted their ad campaigns for Axe Body spray: “Unilever first analyzed the potential Axe user by breaking males down into six profiles: The Predator — He takes advantage of drunk girls,...
View ArticleNBA Launches Augmented Reality Game
Available for free download in the Apple App Store: “The NBA claims to be the first US sports league to have released an AR game, giving it a reputable first in the space. The title is free on the...
View ArticleApple CEO Tim Cook: Quality Augmented Reality Impossible with Current Technology
From TweakTown: Apple is indeed interested in the Augmented Reality (AR) market, but Apple CEO Tim Cook recently delivered a bold affirmation that the technology to spin the illusion of high-end AR...
View ArticleHow Apple’s ARKit and “World Tracking” Will Advance Augmented Reality
Mapping the 3d world with the iPhone’s various sensors: “Tech-wise, Apple is basically using an advanced system of sensors and process to map digital objects into 3D space. It’s more than just a 2D...
View ArticleAugmented Reality’s Rapidly Expanding into Industrial Applications
From AutomationWorld: The addition of Model Targets to Vuforia (PTC’s AR platform). Model Targets is a new feature that allows for attaching content to objects that have not been recognizable using...
View ArticleMachine Learning Systems Replacing Legacy Infrastructure Systems
From EBNOnline: “In the present scenario, revolutionized applications access multiple servers and databases, creating a flurry of machine-to-machine traffic like never before and altering conventional...
View ArticleDoes AI on Mobile Even Matter Yet?
From EuroNews: From what experts have promised, it seems like the difference of having a smartphone to an ‘artificially intelligent’ phone is like the difference of having a pet to a guide dog. While a...
View ArticleHow Toyota Does R&D
From a thread on Reddit: “Former Toyota employee here. “Firstly, they are very conservative in implementing new tech. Their R&D have pretty advance tech, but for production, everything is validated...
View ArticleExplainer Video: Learning to Rank
The second episode of our second season of explainer videos is up at work. In this epsisode we look at the popular machine learning technique Learning to Rank and how it uses user behavior and signals...
View ArticleExplainer Video: Neural Information Retrieval Search
The third episode of the second season of Lucidworks’ of our explainer video series Lucid Thoughts is ready and waiting. This week we’re looking at neural information retrieval search or neural IR...
View ArticleWired Magazine 1997: The Long Boom
Twitter user Hiermonyus Burps linked to Peter Schwart and Peter Leyden’s July 1997 cover story for Wired magazine, “The Long Boom.” The cover of the magazine had a bright yellow happy face declaring a...
View ArticleSocial Networking’s Sunset
Fascinating piece from Axios on the implications of Meta redesigning Facebook and Instagram to be more like TikTok: The era in which social networking served as most users’ primary experience of the...
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